December 2021 -- SMA is pleased to announce a new strategic partnership with the Innovative Institute for Fan Experience (IIFX)!  SMA’s ongoing initiatives of Network, Educate, Involve are core values at the center of this partnership that will allow SMA members access to:

• webinars, podcasts and other member resources hosted by IIFX;
• additional in-person educational opportunities at discounted pricing;
• networking circles that expand your expert knowledge pool for unique and meaningful fan experiences at your venue

As we roll out this new communication and educational resource, we’ll be sure to highlight opportunities to engage with SMA and IIFX members. You can find out more about IIFX and how they serve the sports and entertainment industry here.

“This partnership is another example of how organizations can collectively work together to ultimately enhance our guest experience and improve operational efficiencies” - Mario Coutinho, President, SMA

“I am very excited about this opportunity as it is a good move for our industry. It provides enhanced opportunities to assist our profession’s thought leaders to continue to grow and provide innovative ideas for their venues.” - Dr. Lou Marciani, Director and Co-Founder, IIFX

More details will be coming from the SMA Office regarding this partnership and how you can make the most out of these new resources, but for now, please browse their website for more information about their organization.