Stadium Managers Association
2023 Annual Seminar
February 12-16, 2023
Strategic Partners:
Thank you for your support of the SMA Seminar!
The SMA Annual Seminar
For almost fifty years, SMA has held an Annual Seminar, connecting leading industry professionals through learning and networking. Our Seminar always takes place in February, kicking off with a Super Bowl watch party and followed by a week filled with educational sessions and social events. We look forward to seeing you in Hollywood, California in 2023!
If you have questions about the SMA Seminar, please contact the SMA office.
Important Deadlines
November 7 - Registration opens | January 12 - Hotel room block cut-off | January 13 - Late fee enforced, Final day to cancel with refund | January 27 - Last day to apply for membership before Seminar concludes
February 3 - Seminar registration closes
Stadium Managers Association
Code of Conduct and Ethics
Last Amended: July 2018
From Article III of the SMA Bylaws:
The objectives and purposes of the Association shall be to advance, foster and promote the professional and effective management of stadiums and similar facilities; to consider and deal with common intra-industry problems of management; to investigate and encourage activities aimed at enabling the industry to conduct itself with the greatest efficiency and economy; to promote free intercourse and dialog among its members and to give proper consideration and expression of opinion upon questions affecting the industry; to acquire, assemble, preserve, and disseminate valuable business information; to adopt standards of conduct and operation for the industry; and to do all such lawful acts and things necessary or proper to promote the general welfare of the industry and for the accomplishment of any objects herein set forth or which shall be recognized as proper and lawful objectives of an association; all of which shall be consistent with applicable law and the public interest, as well as the interest of this industry and the profession.
Conduct
An SMA Member’s first responsibility in the workplace is to the patrons, customers, athletes, entertainers, taxpayers and all others who utilize their facility, products, or services. In meeting those needs everything should be of highest quality possible, and Members should constantly strive to perform in an efficient, friendly, and respectful manner.
SMA Members are also responsible to their employees and all others with whom they work or do business. Everyone should be considered as an individual, treated with dignity, and recognized for their merit. Compensation should be fair and adequate, and working conditions clean, orderly and safe. Members should also be mindful of ways to help employees and co-workers fulfill their family responsibilities, and to feel free to make suggestions and complaints. Members should provide competent management, and their actions must be just and ethical.
SMA Members must continually strive to enhance their professional knowledge and capabilities, as well as contribute to stadium innovations and the overall betterment of the industry. In all dealings with fellow Members and the Association, individuals must act in a professional and courteous manner, and consciously avoid engaging in any conduct that might be perceived as rude, offensive or disruptive. This includes refraining from sexual harassment, unwelcome sexual advances, requests for sexual favors, and any verbal or physical harassment of a sexual nature.
SMA Members must also be respectful of the decisions of the majority of the Members and/or the Board and should be good citizens, contribute to the communities in which they work, and be conscious of protecting the environment and natural resources.
Ethics
As an organization of professionals, SMA members are expected to, and must, refrain from engaging in any criminal or illicit conduct, and they must maintain the highest standards of honor, integrity, and overall ethical behavior.
Since a trade association is, by definition, an organization of competitors, SMA members must take precautions to ensure that we do not engage in activities which can be interpreted as violating anti-trust or other unfair competition laws. It is important to realize that an action that may seem to make "good business sense" can injure competition and therefore be prohibited under the antitrust or unfair competition laws.
Therefore, in order to avoid legal consequences, there shall be no discussion of rates, fares, surcharges, conditions, terms or prices of services, allocating or sharing of customers, or refusing to deal with a particular supplier or class of suppliers. And certainly, no discussions that directly or indirectly fix purchase or selling prices may take place. As a further guide to behavior in these respects, SMA members must not:
- Discuss current or future prices (be very careful of discussion of past prices).
- Discuss what is a fair profit level.
- Discuss an increase or decrease in price.
- Discuss standardizing or stabilizing prices.
- Discuss pricing procedures.
- Discuss cash discounts.
- Discuss credit terms.
- Discuss controlling sales.
- Discuss allocating markets.
- Complain to a competitor that his or her prices constitute unfair practices.
- Discuss refusing to deal with a corporation because of its pricing or distribution practices.
- Attend informal sessions in which any of the above subjects are discussed.
SMA members are also encouraged to consult their personal or corporate counsel for more detailed guidance concerning anti-trust and unfair competition.
Any violation of this Code of Conduct and Ethics may, in the discretion of the Board of Directors, be cause for denial of an application for membership or for a termination of existing membership, as the case may be.
2023 Seminar Highlights
- In-Person Attendance and Networking Opportunities!
- Sunday Super Bowl Party
- “Concerns and State of the Business”, where top industry officials give updates and insights on concerns affecting leagues.
- Facility Breakouts
- Professional Development Sessions
- SoFi stadium tour
- 5x5x8, where five managers have five slides and eight minutes to talk about their innovative work.
- Wednesday evening event at Universal Studios
- Several other highly anticipated keynote speakers and general sessions
AN EVENING AT SoFi STADIUM, PRESENTED BY LEGENDS
Please join us for behind the scenes tours and a reception at SoFi Stadium on Wednesday, February 15!
Guests will have the option to attend one of THREE different tours during the event: General Public Tour Route, Construction / Design Tour or Hospitality / Premium Tour. Read about each one here and click this link to confirm which tour you will be participating in.
SoFi Stadium is an unprecedented and unparalleled sports and entertainment destination built in Inglewood, CA, by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. The first indoor-outdoor stadium to be constructed, SoFi Stadium is the home of the Los Angeles Chargers and the Los Angeles Rams.
Located on the site of the former Hollywood Park racetrack, the stadium is the centerpiece of a 298-acre mixed-use development featuring retail, commercial office space, a hotel, residential units, and outdoor park spaces.
Thank you to Legends for their sponsorship of this evening event and the 2023 Seminar.
2023 Seminar Keynotes
Join us in California as we welcome Dale Scott, retired MLB Umpire, as our Keynote Presenter.
Tuesday, February 14th
Dale's "It’s Not You, It’s Me…" presentation takes a peek behind the curtain through the eyes of a 37 year professional umpire, 32 of them in the Major Leagues.
Thank you to Mortenson for their sponsorship of our Keynote Session and 2023 Seminar.
We're pleased to welcome Peter O'Reilly for a look inside Super Bowl 2023!
Wednesday, February 15th
This is a Seminar favorite session and we're excited to welcome back SMA friend, Peter O'Reilly. Chat live with Peter and get your questions asked as we delve into what it took to run this year's "Big Show"!
Thank you to Xtract One for their sponsorship of this session and 2023 Seminar.
2023 Seminar Located at the Loews Hollywood Hotel
Loews Hollywood Hotel
1755 N Highland Ave. Hollywood, CA 90028
(323) 856-1200 | (800) 266-9432
The Loews Hollywood Hotel hosts the 2023 SMA Annual Seminar. With postcard views of the city, from the rooftop pool or your room, and a very reasonable room rate, we're excited to be back!
We're located
- At the famed intersection of Los Angeles’ most dynamic neighborhoods: Hollywood & Highland
- Adjacent to the Dolby Theatre, where the Academy Awards® are held,
- In the centerpiece of the Hollywood & Highland Center, where guests have direct access to over 80 shops, 26 restaurants and eateries, 12 bowling lanes, and seven movie screens.
Just steps from the hotel door, you have easy access to some of Hollywood’s most exciting and popular attractions. Reserve your room immediately after registering for Seminar - you'll receive details in your confirmation email. To make a reservation by phone, call 1-855-563-9749.
You must make your reservation before January 12, as of 5pm locatl time (PT), and ask for the SMA discounted rate for your stay between Saturday and Thursday.
A Message from Jim Folk, SMA Program Chair
LIGHTS!
CAMERAS!
(You know what is supposed to come next, but I’ll spare you … even I get tired of the cliches after a while)
ACTION!
(Sorry, I couldn’t help myself; self-control has never been my strong suit)
It’s time to return to sunny California, bask in the glow of the big HOLLYWOOD sign up on the hill, and spend some quality time with your friends and colleagues at the 2023 Stadium Managers Association Annual Seminar.
We will be gathering at the Loews Hollywood Hotel for the Super Bowl Party on Sunday, February 12th, where the refrains of “When did you get in? How long are you staying?” will ring throughout the halls.
The SMA Foundation Golf Outing will take place Monday, with both Topgolf (“Gee, this sure seems like bowling with sticks, but the chicken wings are really good”) and the old-fashioned kind (“Where’s the beer cart?”) as options.
Education? You want to learn things? You’ve got it!
Educational, informative and (hopefully) fun sessions will begin Tuesday morning and continue Wednesday and Thursday. As an added bonus, if the Seminar Committee does their job correctly there will not be a single discussion about COVID.
Facility tours? You want Facility Tours? You’ve got it!!
We’re going to SoFi Stadium Tuesday!! Surely this place will knock one of the Seven Wonders of the Modern World off of its pedestal.
Fun? You want to have fun? (of course you do; that was a rhetorical question) You’ve got it!!!
How does an evening and dinner at Universal Studios Hollywood sound?
Join us Sunday, February 12 – Thursday, February 16, 2023, in Hollywood, CA, where we will all Network, Educate, and Involve to make our industry better.
Jim Folk, SMA Seminar Chair
Reference this page often!
We'll continue updating this page with more details about what's to come February 12 - 16, 2023 at our Annual Seminar! Be sure to follow us on Facebook and LinkedIn for updates and announcements.
If you have questions about the SMA Seminar, please contact the SMA office.
Have a speaker or topic suggestion for an upcoming seminar?
Complete the SMA Education Presentation Proposal form. All submissions will be reviewed by the appropriate committee(s).
Thank You to Our Sponsors
Anheuser Busch
Beverage Sponsor
SP+ Gameday
Transportation Sponsor
24/7 Software
Super Bowl Party Sponsor
BEST Crowd Management
Internship Sponsor
ColorID
Badge Sponsor
Covermaster
Break Sponsor
CSA360 Software
Attendee Gift Sponsor
d&b Audiotechnick
Additional Technology Sponsor
Petrone Risk
Concerns and State of the Business Sponsor
Populous
Universal Studios Sponsor
Skysafe
Break Sponsor
Stratacache
Additional AV Sponsor
Terraplas
Monday Reception Sponsor
TURFalliance
Lanyard Sponsor
Topgolf Bay Sponsors
AECOM Hunt
Walter P Moore
EMSEAL
Western Specialty Contractors
ImageOne Uniforms
LAZ Parking
Mortenson
Terraplas
Key Stakeholders
The Annual Seminar is the result of many months of dedicated hard work from multiple SMA Committees. Countless hours go into developing and securing the program and speakers for each event. For more information on those members dedicated to this year's event, click the buttons below.