Stadium Managers Association
2023 Annual Seminar

February 12-16, 2023

Strategic Partners:
Thank you for your support of the SMA Seminar!

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The SMA Annual Seminar

For almost fifty years, SMA has held an Annual Seminar, connecting leading industry professionals through learning and networking. Our Seminar always takes place in February, kicking off with a Super Bowl watch party and followed by a week filled with educational sessions and social events.  We look forward to seeing you in Hollywood, California in 2023!

If you have questions about the SMA Seminar, please contact the SMA office.

Important Deadlines

November 7 - Registration opens  | January 12 - Hotel room block cut-off | January 13 - Late fee enforced, Final day to cancel with refund  |  January 27 - Last day to apply for membership before Seminar concludes  

February 3 - Seminar registration closes

2023 Seminar Highlights

  • In-Person Attendance and Networking Opportunities!
  • Sunday Super Bowl Party
  • “Concerns and State of the Business”, where top industry officials give updates and insights on concerns affecting leagues.
  • Facility Breakouts
  • Professional Development Sessions
  • SoFi stadium tour
  • 5x5x8, where five managers have five slides and eight minutes to talk about their innovative work.
  • Wednesday evening event at Universal Studios
  • Several other highly anticipated keynote speakers and general sessions

AN EVENING AT SoFi STADIUM, PRESENTED BY LEGENDS

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Please join us for behind the scenes tours and a reception at SoFi Stadium on Wednesday, February 15!

Guests will have the option to attend one of THREE different tours during the event: General Public Tour Route, Construction / Design Tour or Hospitality / Premium Tour. Read about each one here and click this link to confirm which tour you will be participating in.

SoFi Stadium is an unprecedented and unparalleled sports and entertainment destination built in Inglewood, CA, by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. The first indoor-outdoor stadium to be constructed, SoFi Stadium is the home of the Los Angeles Chargers and the Los Angeles Rams.

Located on the site of the former Hollywood Park racetrack, the stadium is the centerpiece of a 298-acre mixed-use development featuring retail, commercial office space, a hotel, residential units, and outdoor park spaces.

Thank you to Legends for their sponsorship of this evening event and the 2023 Seminar.

2023 Seminar Keynotes

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Join us in California as we welcome Dale Scott, retired MLB Umpire, as our Keynote Presenter.
Tuesday, February 14th

Dale's "It’s Not You, It’s Me…" presentation takes a peek behind the curtain through the eyes of a 37 year professional umpire, 32 of them in the Major Leagues.

Thank you to Mortenson for their sponsorship of our Keynote Session and 2023 Seminar.

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We're pleased to welcome Peter O'Reilly for a look inside Super Bowl 2023!
Wednesday, February 15th

This is a Seminar favorite session and we're excited to welcome back SMA friend, Peter O'Reilly. Chat live with Peter and get your questions asked as we delve into what it took to run this year's "Big Show"!

Thank you to Xtract One for their sponsorship of this session and 2023 Seminar.

Loews Hollywood Hotel

2023 Seminar Located at the Loews Hollywood Hotel

Loews Hollywood Hotel
1755 N Highland Ave. Hollywood, CA 90028
(323) 856-1200 | (800) 266-9432

The Loews Hollywood Hotel hosts the 2023 SMA Annual Seminar. With postcard views of the city, from the rooftop pool or your room, and a very reasonable room rate, we're excited to be back!

We're located

  • At the famed intersection of Los Angeles’ most dynamic neighborhoods: Hollywood & Highland
  • Adjacent to the Dolby Theatre, where the Academy Awards® are held,
  • In the centerpiece of the Hollywood & Highland Center, where guests have direct access to over 80 shops, 26 restaurants and eateries, 12 bowling lanes, and seven movie screens.

Just steps from the hotel door, you have easy access to some of Hollywood’s most exciting and popular attractions.  Reserve your room immediately after registering for Seminar - you'll receive details in your confirmation email. To make a reservation by phone, call 1-855-563-9749.

You must make your reservation before January 12, as of 5pm locatl time (PT), and ask for the SMA discounted rate for your stay between Saturday and Thursday.

A Message from Jim Folk, SMA Program Chair

Jim FolkLIGHTS!

CAMERAS!
(You know what is supposed to come next, but I’ll spare you … even I get tired of the cliches after a while)

ACTION!
(Sorry, I couldn’t help myself; self-control has never been my strong suit)

 

It’s time to return to sunny California, bask in the glow of the big HOLLYWOOD sign up on the hill, and spend some quality time with your friends and colleagues at the 2023 Stadium Managers Association Annual Seminar.

We will be gathering at the Loews Hollywood Hotel for the Super Bowl Party on Sunday, February 12th, where the refrains of “When did you get in? How long are you staying?” will ring throughout the halls.

The SMA Foundation Golf Outing will take place Monday, with both Topgolf (“Gee, this sure seems like bowling with sticks, but the chicken wings are really good”) and the old-fashioned kind (“Where’s the beer cart?”) as options.

Education? You want to learn things? You’ve got it!
Educational, informative and (hopefully) fun sessions will begin Tuesday morning and continue Wednesday and Thursday. As an added bonus, if the Seminar Committee does their job correctly there will not be a single discussion about COVID.

Facility tours? You want Facility Tours? You’ve got it!!  
We’re going to SoFi Stadium Tuesday!! Surely this place will knock one of the Seven Wonders of the Modern World off of its pedestal.

Fun? You want to have fun? (of course you do; that was a rhetorical question) You’ve got it!!!
How does an evening and dinner at Universal Studios Hollywood sound?

Join us Sunday, February 12 – Thursday, February 16, 2023, in Hollywood, CA, where we will all Network, Educate, and Involve to make our industry better.

Jim Folk, SMA Seminar Chair

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Reference this page often!

We'll continue updating this page with more details about what's to come February 12 - 16, 2023 at our Annual Seminar!  Be sure to follow us on Facebook and LinkedIn for updates and announcements.

If you have questions about the SMA Seminar, please contact the SMA office.

Have a speaker or topic suggestion for an upcoming seminar?

Complete the SMA Education Presentation Proposal form.  All submissions will be reviewed by the appropriate committee(s).

Thank You to Our Sponsors

Anheuser Busch

Anheuser Busch

Beverage Sponsor

SP+ Gameday

SP+ Gameday

Transportation Sponsor

24/7 Software

24/7 Software

Super Bowl Party Sponsor

BEST Crowd Management

BEST Crowd Management

Internship Sponsor

ColorID

ColorID

Badge Sponsor

Covermaster

Covermaster

Break Sponsor

CSA360 Software

CSA360 Software

Attendee Gift Sponsor

d&b Audiotechnick

d&b Audiotechnick

Additional Technology Sponsor

ImageOne

ImageOne

Topgolf Lunch Sponsor

Irwin Seating

Irwin Seating

Tuesday Breakfast Sponsor

Legends

Legends

Wednesday Tour & Reception Sponsor

Max R

Max R

Monday Reception Sponsor

Mortenson

Mortenson

Keynote Sponsor

Peerless

Peerless

Additional Technology Sponsor

Petrone Risk

Petrone Risk

Concerns and State of the Business Sponsor

Populous

Populous

Universal Studios Sponsor

Skysafe

Skysafe

Break Sponsor

Stratacache

Stratacache

Additional AV Sponsor

Terraplas

Terraplas

Monday Reception Sponsor

TURFalliance

TURFalliance

Lanyard Sponsor

WJHW

WJHW

Wednesday Breakfast Sponsor

Xtract One

Xtract One

Super Bowl Sponsor
Super Bowl Review Sponsor

Topgolf Bay Sponsors

AECOM Hunt

Walter P Moore

EMSEAL

Western Specialty Contractors

ImageOne Uniforms

LAZ Parking

Mortenson

Terraplas

Key Stakeholders

The Annual Seminar is the result of many months of dedicated hard work from multiple SMA Committees. Countless hours go into developing and securing the program and speakers for each event.  For more information on those members dedicated to this year's event, click the buttons below.