In 2021, SMA  announced a strategic partnership with the Innovative Institute for Fan Experience (IIFX). SMA’s ongoing initiatives of Network, Educate, Involve are core values at the center of this partnership that will allow SMA members access to:
• webinars, podcasts and other member resources hosted by IIFX;
• additional in-person educational opportunities at discounted pricing;
• networking circles that expand your expert knowledge pool for unique and meaningful fan experiences at your venue.

As we roll out this new communication and educational resource, we’ll be sure to highlight opportunities to engage with SMA and IIFX members. You can find out more about IIFX and how they serve the sports and entertainment industry here.

EPA’s Green Power Partnership (GPP), a free, voluntary program that provides assistance and recognition to organizations that choose to use green power, will work closely with SMA to develop tools for stadiums across the country to learn more about renewable energy and strategies to communicate the benefits of renewable energy to stakeholders and fans.

Prioritizing responsibility and providing education are proven techniques to help ensure safety and save lives. . By providing effective alcohol management training for employees, TEAM ensures that the facility staff can identify the warning signs of impairment, prevent underage drinking and handle fans that may have had too much to drink.

The Stadium Managers Association and Green Sports Alliance are combining forces in an effort to further enhance environmental performance and innovations in stadiums across the nation. In leveraging the stadium operations and management expertise of the members of SMA with the environmental and sustainability expertise and resources of the GSA, the partnership will accelerate the greening of the sports industry.

ESSMA, the European Stadium & Safety Management Association unites the stadium industry. With more than 350 members from numerous leagues and federations, they have a strong network in Europe to discuss sector related topics and reach common insights. They are highly involved with key stakeholders in the industry and contribute toward the further professionalization of the European stadium industry. SMA and ESSMA are proud to work together year-round and share resources among both organizations.  

NOAA’s Weather-Ready Nation is about building community resilience in the face of increasing vulnerability to extreme weather and water events.  The devastating impacts of extreme events can be reduced through improved readiness, which is why the Weather-Ready Nation initiative is so important. Through operational initiatives, NOAA’s National Weather Service is transforming its operations to help America respond.

NCS⁴, located at the University of Southern Mississippi, supports the advancement of sport safety and security through training, professional development, academic programs and research. NCS4 collaborates with professional leagues, open access events, intercollegiate and interscholastic athletics, along with professional associations, private sector firms, and government agencies.

The ENERGY STAR Challenge is a national call-to-action to improve the energy efficiency of America's commercial and industrial buildings by 10 percent or more. Encourage your organization to pursue this goal, and make use of ENERGY STAR’s extensive communication resources to help get the word out about your organization’s efforts.