MOVING SMA FORWARD

2022 Strategic Plan
and Membership Initiatives

Thank you to our Strategic Partners!

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Our Ongoing Mission

To provide an avenue to exchange ideas and receive stadium-specific education & information on emerging trends, so stadium managers can create the ultimate brand experience for fans, stakeholders, owners, vendors, employees, etc. at their stadiums

More From Your SMA Leadership

Learn More About The Strategic Plan . . .

"The combination of all three strategic pillars will allow us to continue providing you resources and become a forum for you to improve your businesses, especially post covid, when our businesses restart, and we look at ways to reconnect the fan experience with an effective operation."
- Mario Coutinho
- Mario Coutinho
“We’re so grateful to all of the people who have brought SMA to this point. We look forward to engaging with our members and our sponsors to find ways to keep SMA the premier development organization for Stadium Managers."
- Justin Durfey
- Justin Durfey
“It’s in our DNA to adapt, change, and overcome as stadium managers on game day, and I think this Strategic Plan is an important part in our next step with our organization; to live up to that."
- Titus Queen
- Titus Queen

Our Guiding Pillars

Network
Network

Develop Stadium Level Membership, allowing managers serving in all areas more easy access to membership and educational opportunities, supporting ongoing innovation & connections in all facets of venue management.

Educate
Educate

Work to provide education and resources to all members that is timely, consistent, relevant, valuable, and delivered via a variety of mediums for maximum impact.

Involve
Involve

Identify opportunities for sponsorship that align with our activities & strategy, providing greater value to our sponsors & members, & securing financial resources needed to execute new SMA programs & services.

Unveiling New Stadium Membership Plans

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Creating New Educational Opportunities

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Connecting With our Sponsors and Vendor Partners

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