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In July 2022, the Stadium Managers Association implemented a new membership structure for the manager representatives, expanding the audience who the Association serves.  The new structure allows for more stadium job functions such as event planners, guest services, security, engineering, IT, etc to be engaged within SMA.  Each position is essential to the stadium manager's role in creating the ultimate brand experience. 

A year later, SMA was proud to see the number of managers increased by over 60 representatives as well as the addition of 18 new stadiums.  The Board will continue to monitor and evaluate the membership structure and respond to member needs for change.

The Board recognized a need for more education and resources for all members that are timely, consistent, relevant, valuable, and delivered via a variety of mediums for maximum impact.  The result was the creation of three operational peer groups, focusing on specific manager job functions and the development of a peer group specifically for new members.  An Education Committee was also created and this committee consistently monitors the peer groups. 

The third initiative of the Strategic Plan was identifying opportunities for sponsorship that align with the organization's activities and strategies, provide greater value for sponsors and members and the securement of financial resources needed to execute the new SMA programs and services.  To help executive this, a new Corporate Strategic Plan Advisory position was created. 

A year later, the Board successfully welcomed four new strategic partners and is working on the implementation of year -round sponsorship opportunities.