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Online Registration (Coming Soon!)
Agenda (Coming Soon!)
Registration Cost Estimate & Travel Tips
Foundation Fundraiser
Student Internships
Event Sponsors



logobug blackHotel Del Coronado
1500 Orange Ave, Coronado, CA 92118
Reservations line: 1-800-468-3533 (1-800-HOTEL-DEL)
Book Online Now! (SMA Room Block)


You can now begin to book room reservations for our Annual Seminar event! The single / double rate is $270 per night. The resort fee is waived for our group, so you won’t pay for internet access or self parking at the hotel. In addition, they offer discounted tickets to many local attractions like Balboa Park and the San Diego Zoo.

These rates will sell out before January, so please don’t wait to secure your room. To participate in all of the Seminar events, you should be there by Sunday, February 4 at 3pm, and stay until Thursday at 2pm. You’ve got a weekend on either side, so take advantage! Limited rooms are available for the extra weekend nights. You will not regret having a little more time to enjoy the beach.

"This rambling white clapboard legend, with red-peaked roof, crimson turrets, and lazy verandas, is said to be “one-third sun, one-third sand, one-third fairy tale”. Radiating gracious Victorian splendor, this classic beachfront resort was designated a National Historic Landmark in 1977."

We can’t promise you’ll see the resident ghost, but we can guarantee that you’ll experience another one of it’s most famous permanent residents, Otis #61. One of the first fully functioning electric elevators manufactured in America, Otis #61 has graced the main lobby of the Hotel del Coronado since the resort opened in 1888. You’ll see many other photos and landmark plaques throughout the hotel describing it’s amazing history.

The beach at Hotel del Coronado has been named one of the top ten beaches in the country. You’ll see why when you take a look at this live web cam, with the view from the hotel.

All SMA meetings and events, with the exception of the Tuesday afternoon Petco tour and dinner on the USS Midway, will be held at this property. Seminar events include sponsored transportation from host hotel. A detailed agenda will be posted soon on this page.


Registration Cost Estimate & Travel Tips 

Estimate for manager or faculty member (4-night stay) - $2305 plus personals.
Estimate for corporate member $3030 plus personals.



  • Manager Members - $525 ($475 for second attendee/same facility)
  • Non-Members - $825
  • Corporate Members - $1250

Airfare: $400

Book prior to 30 days in advance for a better price. The hotel is located just across the bay from downtown San Diego, and only a 15-minute drive from the San Diego International Airport (SAN).

Many flight options are available for late afternoon/early evening departure from these airports. Plan to take a 3pm or later flight out if you want to leave after the final program on Thursday.

Airport Transportation: ~$80

Uber and Lyft operate from the airport. Taxis are plentiful, 

and less costly than one night of valet parking. Valet parking at the hotel is $40 per night. Self parking is free. Remember that all Seminar events include sponsored transportation.

Hotel: ~$1200

Our group rate at the Hotel del Coronado for a regular king or double room is $270 plus taxes resort fee of $10 (with taxes total $300). This estimate is for 4 nights (check in Sunday and out Thursday) including taxes.

Meals: ~$100

Your registration fee covers Sunday dinner, Monday reception, Tuesday breakfast, dinner, snacks and box lunch for breakout attendees. Wednesday breakfast, and Thursday brunch are provided. Your registration includes admission and tours on the USS Midway.


  • Guest $400, manager primary guest $100
  • Foundation Golf tournament $200 for sponsors, no cost for managers
  • Optional Scholarship Foundation donations
  • Scholarship donation and SMA pullover $40


Foundation Fundraiser

Support the Scholarship Foundation by purchasing a SMA logo shirt! Order your shirt now, and you can pick it up at registration. $15 from each shirt purchase goes to the Foundation. You will also find an option on your registration form to donate directly. The Foundation gives scholarships to students in sports business programs, and supports the Seminar internship program. Plan to meet at least one of those deserving students at the Seminar.


Event Sponsors 

Thank you to ALL of our Corporate Sponsors for helping support the Seminar each year. See the full list of our corporate sponsors here. A special thanks goes out to the companies below who have already commited to supporting various events during the week. Interested in becoming a sponsor? Click here to learn more.


 AwareManager  Covermaster Daktronics, Inc.  Hunt Construction Group  Irwin Seating Company        Populous   SC Railing Company   Terraplas, a division of Checkers Safety Group Walter P Moore  Wrightson, Johnson, Haddon & Williams Inc.

Questions? Contact Our Office at 515-282-8192 or email