Stadium Managers Association
2021 Hybrid Annual Seminar

February 9-10, 2021
Coming to a stadium near you

Join us for our first Seminar hosted in a Hybrid format.

For over forty years SMA has held an Annual Seminar, connecting leading industry professionals during the week. This year, maybe more than ever, it's imperative to provide this collaborative environment for managers and sponsor partners alike. Our hybrid format is sure to offer great sessions industry professionals have come to expect.

The SMA Annual Seminar is typically a members-only conference, however, this year it will be open to stadium managers outside the association. To learn more about membership, please click here.

What is a Hybrid Meeting Format?

Attendees get to choose how they want to participate in this year’s seminar. We are working with our member stadiums across the country to safely host small groups of attendees who can participate in the virtual seminar together.  If you are comfortable with travel and meeting in a group of 25 people or less, we highly encourage you take the opportunity to participate at one of our host sites. If travel is restricted, you aren’t comfortable with it or your schedule doesn’t allow, attendees can choose to attend remotely and view the sessions via our online platform at your home or office.

Where are the In-Person Host Locations?

Mercedes Benz - Atlanta, GA
Soldier Field - Chicago, IL
T Mobile – Seattle, WA
Arrowhead - Kansas City, MO
Raymond James Stadium - Tampa Bay, FL
FirstEnergy Stadium - Cleveland, OH
M&T Bank Stadium and Oriole Park - Baltimore, MD

 More stadiums will be added to this list!

2021 Seminar Highlights

  • Concerns and State of the Business - Hear top industry officials give updates and insights on concerns affecting leagues.
  • Super Bowl Review with Peter O'Reilly, Sr. VP of Events, NFL
  • Educational panels focused on what's to come for the industry 
  • And much more!  Speakers and topics will be updated regularly

Hybrid Seminar FAQs

General FAQs

Is the 2021 Stadium Managers Association Annual Seminar canceled?

No! The program will be held over two days in a hybrid format.
Attendees get to choose how they want to participate in this year’s seminar. We are working with our member stadiums across the country to safely host small groups of attendees who can participate in the virtual seminar together. If you are comfortable with travel and meeting in a group of 25 people or less, we highly encourage you take the opportunity to participate at one of our host sites. If travel is restricted, you aren’t comfortable with it or your schedule doesn’t allow, attendees can choose to attend remotely and view the sessions via our online platform at your home or office.

Registration / Membership FAQs

Will I need to register to participate in the hybrid conference?

Yes, you must register to attend. All registrants will receive the login information.

Tech FAQ

How can I ask questions at the hybrid seminar?

All attendees are encouraged to download SMA’s new mobile app for the best experience. The Q&A sessions will be live, and attendees can send in their questions via the mobile app or through the virtual platform on your computer.

Sponsors / Presenter / Speaker FAQs

I am a sponsor at the event, what should I do if I have additional questions?

Please contact our Associate Director of Education, Devin Happe at devink@stadiummanagers.org.

2021 Seminar Speaker Proposal

As seminar planning heats up, we're looking to hear from YOU about what you'd like to see for programming.  So save the date and share your thoughts!

Seminar Committee

The Annual Seminar is the result of many months of dedicated hard work from both the Seminar Committee and the Operations Committee. Countless hours go into developing and securing the program and speakers for each event.  For more information on those members dedicated to this year event, click the buttons to the right.