Join us for our first Seminar hosted in a Hybrid format.

For over forty years SMA has held an Annual Seminar, connecting leading industry professionals during the week. This year, maybe more than ever, it's imperative to provide this collaborative environment for managers and sponsor partners alike. Our hybrid format is sure to offer great sessions industry professionals have come to expect.

The SMA Annual Seminar is typically a members-only conference, however, this year it will be open to stadium managers outside the association. To learn more about membership, please click here.

What is a Hybrid Meeting Format?

Attendees get to choose how they want to participate in this year’s seminar. We are working with our member stadiums across the country to safely host small groups of attendees who can participate in the virtual seminar together.  If you are comfortable with travel and meeting in a group of 20 people or less, we highly encourage you take the opportunity to participate at one of our host sites. If travel is restricted, you aren’t comfortable with it or your schedule doesn’t allow, attendees can choose to attend remotely and view the sessions via our online platform at your home or office.

Why should I attend?

We’re bringing together experts in YOUR industry to share best practices, provide relevant league updates, important security measures and more! Learn from creative problem solvers that have been able to tackle the unique problems from 2020 head on and gain valuable information about what the future holds for Stadiums and live events. Can you afford to miss this great opportunity?

Who should attend?

Whether you’re a current SMA Member or a professional in the industry, this event is for YOU. This year Seminar will bridge the gap between in-person and virtual; offering a hybrid educational opportunity that will allow for greater participation from emerging leaders, well known industry professionals, and all those in between. No need to jump on a plane or reserve a hotel room this year, join us online for the latest industry best practices and how your colleagues are tackling today’s challenges. OR, if you’re interested in an in-person event, you can join us at any of our host stadiums.


Where are the In-Person Host Locations?

Soldier Field - Chicago, IL
State Farm Stadium - Phoenix, AZ
Globe Life Field - Arlington, TX
Red Bull Arena - Harrison, NJ
FirstEnergy Stadium - Cleveland, OH

We highly encourage sponsors that are looking for a smaller scale opportunity to connect directly with those that work at one of our hosting stadiums/the surrounding city venues or are looking to see that specific facility to engage in these in-person opportunities. Groups will primarily be 20 or less and a 50/50 mix of managers/sponsors.



As a reminder, attending Seminar and referring your friends to register will earn you points in our Connect with SMA engagement contest, sponsored by Daktronics! More information is available here.

2021 Seminar Highlights

  • Keynote Speaker Joe Maddon - One of the most interesting and successful baseball managers in history!
  • Concerns and State of the Business - Hear top industry officials give updates and insights on concerns affecting leagues.
  • Super Bowl Review with Peter O'Reilly, Sr. VP of Events, NFL.
  • A panel of stadium managers comparing their actions this year from COVID shutdown to maintenance to soft openings, social distancing and re-opening.
  • DHS updates on post-pandemic America, a potential new enemy and tools to help facilities navigate new business models.

Thank You to Our Sponsors

Thank you to all of the supplier companies who support SMA as Corporate Sponsor members. To see a full list of SMA corporate sponsors, please click here. The companies that appear below have chosen to support the Seminar at an even higher level through an event sponsorship. If you are an existing Corporate Sponsor and have interest in an event sponsorship for 2021, you can see the available list of remaining opportunities here.

Presenting Sponsor

WESS, A Garda World Company

Transmission Sponsor


Studio Sponsor

Petrone Risk

Break Sponsor

Flock Free

Member Engagement Sponsor

Daktronics, Inc.

Site Sponsor

Detex Corporation

Sponsoring Cleveland

Keynote Sponsor

Mortenson Construction

Super Bowl Review Sponsor

Daktronics, Inc.

Swag Box Presenting Sponsor


Opening & Closing Announcement Sponsor


Scoreboard Sponsor

Daktronics, Inc.

Seminar Operations Sponsor

Landmark Event Staffing

SWAG Box Gift Sponsor

LAZ Parking

Thank you to our ongoing Seminar Partners

SP+ Gameday

Seminar Committee

The Annual Seminar is the result of many months of dedicated hard work from both the Seminar Committee and the Operations Committee. Countless hours go into developing and securing the program and speakers for each event.  For more information on those members dedicated to this year event, click the buttons to the right.