SMA 2027 Annual Seminar
Live! By Loews Arlington Texas
February 14-18, 2027












The SMA Annual Seminar
For 40 years, SMA has held an Annual Seminar, connecting leading industry professionals through learning and networking. Our Seminar always takes place in February with a kick off that coincides with the Big Game, followed by a week filled with educational sessions and social events.
The SMA Seminar is a member's only event and you must be a current member in good standing to attend.
If you have questions about the SMA Seminar, please contact the SMA office.

Thank You to Our 2026 Sponsors
Thank you to all of the supplier companies who support SMA as Corporate Sponsor members. To see a full list of SMA corporate sponsors, please click here. The companies that appear below chose to support the 2026 Seminar at an even higher level through an event sponsorship. If you are an existing Corporate Sponsor and have interest in an event sponsorship for 2026, please reach out to Jessica Fink!

4Wall Entertainment
Audio/Visual Sponsor

Barton Malow Builders
Super Bowl Review Sponsor

BEST Crowd Management
Intern Sponsor

Covermaster
Break Sponsor

d&b Audiotechnick
Additional Technology Sponsor

Jones Petrie Rafinski
Attendee Gift Sponsor

KLA Laboratories
Hospitality Meals Sponsor

Max-R
Tuesday Reception Sponsor

Peerless-AV
Additional Technology Sponsor

Petrone Risk
Concerns and State of the Business Sponsor

Sightline Commercial Solutions
Keycards Sponsor

TEAM Coalition
Transporation Co-Sponsor

TURFalliance
Lanyard Sponsor
Key Stakeholders
The Annual Seminar is the result of many months of dedicated hard work from multiple SMA Committees. Countless hours go into developing and securing the program and speakers for each event. For more information on those members dedicated to this year's event, click the buttons below.




