Join us for our first Seminar hosted in a Hybrid format.

For over forty years SMA has held an Annual Seminar, connecting leading industry professionals during the week. This year, maybe more than ever, it's imperative to provide this collaborative environment for managers and sponsor partners alike. Our hybrid format is sure to offer great sessions industry professionals have come to expect.

The SMA Annual Seminar is typically a members-only conference, however, this year it will be open to stadium managers outside the association. To learn more about membership, please click here.

What is a Hybrid Meeting Format?

Attendees get to choose how they want to participate in this year’s seminar. We are working with our member stadiums across the country to safely host small groups of attendees who can participate in the virtual seminar together.  If you are comfortable with travel and meeting in a group of 25 people or less, we highly encourage you take the opportunity to participate at one of our host sites. If travel is restricted, you aren’t comfortable with it or your schedule doesn’t allow, attendees can choose to attend remotely and view the sessions via our online platform at your home or office.

Why should I attend?

We’re bringing together experts in YOUR industry at a fraction of the cost from previous Seminars. Learn from creative problem solvers that have been able to tackle the unique problems from 2020 head on and gain valuable information about what the future holds for Stadiums and live events. Can you afford to miss this great opportunity?

Who should attend?

Whether you’re a current SMA Member or a professional in the industry, this event is for YOU. This year Seminar will bridge the gap between in-person and virtual; offering a hybrid educational opportunity that will allow for greater participation from emerging leaders, well known industry professionals, and all those in between. No need to jump on a plane or reserve a hotel room this year, join us online for the latest industry best practices and how your colleagues are tackling today’s challenges. OR, if you’re interested in an in-person event, you can join us at any of our host stadiums.


Where are the In-Person Host Locations?

Mercedes Benz - Atlanta, GA
Soldier Field - Chicago, IL
T Mobile – Seattle, WA
State Farm Stadium - Phoenix, AZ
Arrowhead - Kansas City, MO
Red Bull Arena - Harrison, NJ
FirstEnergy Stadium - Cleveland, OH
M&T Bank Stadium and Oriole Park - Baltimore, MD

 More stadiums will be added to this list!

2021 Seminar Highlights

  • Concerns and State of the Business - Hear top industry officials give updates and insights on concerns affecting leagues.
  • Super Bowl Review with Peter O'Reilly, Sr. VP of Events, NFL
  • Educational panels focused on what's to come for the industry 
  • And much more!  Speakers and topics will be updated regularly

Seminar Committee

The Annual Seminar is the result of many months of dedicated hard work from both the Seminar Committee and the Operations Committee. Countless hours go into developing and securing the program and speakers for each event.  For more information on those members dedicated to this year event, click the buttons to the right.